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Wayo Setchu: Blending Japan with the West

Peter Payne by Peter Payne
10 years ago
in Your Friend in Japan

One important concept in Japan is 和洋折衷 wayoh-setchu, which means “a blending of Japanese and Western” and which describes the country’s long tradition of trying to pair the best of Japan with Europe and America. The term comes up in such areas as architecture that blends both Japanese and European elements and weddings designed to incorporate both Christian and traditional Shinto themes, and this Japanese Sexy Maid Kimono thing. There are many kinds of foods that are both “Western” (because they arrived in Japan after 1868) yet still uniquely Japanese somehow, too. Japanese companies will also blend Western and Japanese themes in advertising. BUB is the company that makes those fizzing bath tablets which are so delightful when placed under your body so that the bubbles travel up your back while sitting in the bath. They just released a new bath powder product called Bubuccino (designed to sound like cappuccino). In the TV commercial, a woman opens a door to find a handsome male model who puts her in a giant bath that looks like a coffee cup while speaking ridiculous Italian to her.

Parody Italian man sold separately.

Tags: JapanLife in Japan

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