Join Our Newsletter
  • Visit Our Store
  • Come Write for J-List!
J-List Blog
Visit J-List - Your Favorite Online Shop and Friend in Japan
  • Featured
  • News
  • Gallery
  • Product Reports
  • Your Friend in Japan
No Result
View All Result
J-List Blog
  • Featured
  • News
  • Gallery
  • Product Reports
  • Your Friend in Japan
No Result
View All Result
J-List Blog
No Result
View All Result

The Latest Japanese Marketing Trend: STRONG

Peter Payne by Peter Payne
5 years ago
in Your Friend in Japan
Japanese Marketing Strong
(via オガデンモン)

How Japanese Companies Market Products

It’s fun to pay attention to the ways Japanese products are marketed and sold. While weird and crazy Japanese TV commercials sometimes spread to the West, it’s important to remember that the “lens of the Internet” causes us to see more of these insane advertisements and fewer of the vanilla ads that are actually more common. Let’s look at some recent Japanese marketing trends…

  • Anime is more popular than ever, and anime characters are being licensed for companies to promote their products. The girls of Pop Team Epic were recently in a TV commercial for a fashion magazine, Haruhi has been used to sell chewing gum, and Your Name creator Makoto Shinkai was hired to create a commercial for a construction company that was building an airport in Vietnam. There are also lots of tie-up products sold in convenience stores.
  • Since English is kakko ii or “cool,” English is often used for product names, often with predictably bizarre results. Some of the snacks and drinks we’ve sold over the years have included names like Pocari Sweat, Glico Cream Collon and Crunky Ball Nude. There’s a popular men’s fashion magazine called Men’s Fudge, and a line of low-calorie alcoholic drinks marketed to women (phoenetically) called “Slut.”
  • A decade or so ago a big Japanese marketing trend was try to get viewers to search the web for a specific keyword which would bring them to the company’s website. This is a twist on the classic “call to action” that’s known as web誘導 web yuudou, meaning redirection to the web.
  • Japanese companies always try to avoid making untrue product statements in their ads. If you watch a toothpaste commercial closely, the toothpaste will always leave a little dirt on the teeth, so that the company isn’t claiming 100% effectiveness. Once you notice this, you see it everywhere.
  • Unlike the U.S., making direct comparisons between competitor’s products is not allowed.

Recently one of the biggest Japanese marketing trends is to rebrand every product as STRONG, with just about every product category giving into the temptation. Kirin has a STRONG version of its lager beer with a higher alcohol percent (9%) which matches Suntory’s line of canned chuhai drinks. We’ve even got some of these products on the site, like STRONG pepper potato chips, and even a STRONG ERO catgirl onahole that’s using the word to catch the attention of customers. Because it’s always nice to buy a STRONG product.

New Magazines From Japan

Great news! All the new anime magazines for the month have come in, and they’re gorgeous. Anime magazines like Megami Magazine, loaded with free posters, E2, which has a great focus on top Japanese artists, and Dengeki Moeoh, for fans of the sexy side of anime. Browse them all here.

More Posts Like This

What Autumn 2023 Anime Will J List Watch
Your Friend in Japan

The J-List Autumn 2023 Anime Guide! Which Anime Should You Watch?

by Peter Payne
3 days ago

The Autumn 2023 anime season is upon us, so once again let's check out all the amazing new anime series...

Why Is Umi Yatsugake So Popular
Your Friend in Japan

Why is Umi Yatsugake The Most Popular JAV Actress?

by Peter Payne
3 days ago

J-List has a lot of sexy JAV actresses on our site, but hands down the most popular actress in recent...

Why Are There So Many Characters Named Sakura

Why Are So Many Anime Characters Named Sakura?

5 days ago
Bang Dream! It's My Go!!!!! Cgi Anime Blog Post

Is BanG Dream! Good Enough to Overcome Bad CGI Anime?

1 week ago
Summer Heat Anime Fan Service

Summer Heat! What Were the Best Fan Service Moments This Season?

2 weeks ago
Best Ai Kayano Characters

Happy Birthday to Ai Kayano! Let’s Look at Her Best Voice Roles

3 weeks ago
Next Post
Teresa Wagner Tada Kun Wa Koi Wo Shinai and foreigners in anime

Foreign Characters in Anime, and Why Japan Loves Them

Trending Today

Roxy Migurdia Blog Post
Figures

This is the Roxy Migurdia Figure We All Needed!

5 days ago
Tan Fighters List1 6
Featured

Lovely Tanned Fighters Who Need No Protection

1 week ago
Neko Pako Fuck Paradise
Adult Toy Reviews [NSFW]

J-List’s Top 11 Hentai Cosplay JAV Works

3 years ago
My Tiny Senpai Episode 10 Shiori Red Bikini
Featured

My Tiny Senpai, Ep 10: Smol Contest for Big Dreams

1 week ago
Dekoboko Majo No Oyako Jijo PV2 2
News

Dekoboko Majo no Oyako Jijo Magical Parenting

4 days ago
Get the Newest Figures from J-List - Your Favorite Online Shop and Friend in Japan
What Autumn 2023 Anime Will J List Watch
Your Friend in Japan

The J-List Autumn 2023 Anime Guide! Which Anime Should You Watch?

by Peter Payne
September 28, 2023

TenPuru, Episode 12 [END]: Where Are You Looking?

Rurouni Kenshin, Episode 13: Sword vs. Gun

Comic Con Africa Is a Slice of Global Otaku Culture

Bibury Animation 100 Girlfriends Who Really Love You

New Slime Isekai OVA, Coleus’ Dream, Releases PV

  • Facebook
  • Twitter
  • Discord
  • YouTube

© J-LIST. All trademarks, characters and images are property of their respective owners.

No Result
View All Result
  • Featured
  • News
  • Gallery
  • Product Reports
  • Your Friend in Japan

© J-LIST. All trademarks, characters and images are property of their respective owners.