Japanese advertisers are a creative bunch of people, good at coming up with new and interesting ways to get consumers to think about their products. Like showing the same TV commercial twice back-to-back to make it harder for viewers to tune the ad out subconsciously, or communicating an abstract emotional message, like a commercial about a girl who was angry with her father because he worked too hard and neglected his health by not drinking Regain™ energy drink. In recent years, just about every TV commercial has ended with a Google-like search box showing the company’s name being searched for, a subliminal “call to action” advertisers employ called uebu yudo or “web guidance.” The newest trend might be to use TV advertisements to get Twitter followers, which was kicked off by the makers of Puccho gummi-filled soft candies, who started adding Twitter yatteru yo! (We’re doing Twitter!) at the end of their TV commercials to get people to follow them.
Puccho plugs its Twitter feed in TV commercials — a new trend?