Besides promoting world peace through shared popular culture and Hello Kitty bento boxes, I consider it my mission to try to help our readers categorize and understand this wonderful country called Japan as best I can. This can be a challenge since it is such a chaotic place, and we’re never sure what new and interesting thing will come along next. The newest trend among fashionable females is called “mori hair,” from the Japanese word moru, meaning to pile on (as in, to pile food onto a plate), and it describes women with hair that’s lifted off the head so that it looks thick and luxurious. While the original gyaru-esque fashion style can be said to have gotten its start with the rise of J-POP diva Namie Amuro and her “Amullers” (that is, Amuro with -ers on the end, referring to the generation of girls who copied her style), this more refined look takes its cues from Japan’s “cabaret clubs,” hostess bars where extremely glamorous women will pour drinks for men, and is related to the Little Devil Ageha school of Tokyo street fashion. Of course, you can follow these and other hot trends in Tokyo by checking out the fashion magazines that J-List sells by convenient revolving subscription. Since you never have to pay in advance for the issues (although you have that option if you want), you can cancel or change magazines at any time. Individual issues are often available too.
“Cele-up” your look with mori-hair, which means to act more like a celebrity.
