Join Our Newsletter
  • Visit Our Store
  • Come Write for J-List!
J-List Blog
Visit J-List - Your Favorite Online Shop and Friend in Japan
  • Featured
  • News
  • Gallery
  • Product Reports
  • Your Friend in Japan
No Result
View All Result
J-List Blog
  • Featured
  • News
  • Gallery
  • Product Reports
  • Your Friend in Japan
No Result
View All Result
J-List Blog
No Result
View All Result

The “Moe” vs “pre-Moe” Era

Peter Payne by Peter Payne
9 years ago
in Your Friend in Japan

Do you live in the Los Angeles area? If so we hope to see you at the upcoming Anime Impulse convention Jan 14-15. J-List will be there, and I will, too!

In the history of Japanese animation there’s a big red line running right down the middle, demarking the pre- and post-moe eras. In the late 80s and early 90s, a new type of character began getting popular, with larger, more expressive eyes and personality traits designed to elicit feelings of love and protectiveness in fans, which came to be called 萌 moe (mo-eh). (The name may have come from Hotaru Tomoe, aka Sailor Saturn, though for me the first moe characters might have appeared in ZZ Gundam.) Wherever there’s discussion on the subject of moe I know there’ll be fans proclaiming their distaste for it, saying how it has “killed anime” and yearning for the days when anime had some grit and told bold stories.

Of course, anime still does. There were a mind-blowing 230 anime series, OAVs and films released in 2016, only a subset of which depended on cutesy moe imagery to drive the story, and there are still plenty of series with hard-boiled and edgy characters out there. The reason anime today feels so different from, say, the early 2000s was the bursting of the international licensing bubble in 2006. Fans today are generally not willing to drop $150 for an anime series on DVD (or $600 for the Laserdiscs, as we did back in the 80s), and even if they were the retail locations that sold anime have gone the way of painted cels. With the loss of this licensing income — $90,000 per episode of Sailor Moon per two year period at its height, I heard once — the industry had to make changes, with the result being more inward-looking series, a focus on “weaponizable” genres like imouto fetish and idols, and the current cour (12-episode) season system. How do you feel about the “moe” era?

One theme I write about a lot is how Japan is a pretty safe country, where nasty things like crime and murder are extremely rare. While no place is perfect (my in-laws’ rural liquor store has been robbed three times over the past 24 years), in general crime is not something you’ll encounter a lot of here. Yesterday police announced that they had arrested former Attack on Titan manga editor Chonhyon Park (a third-generation Korean born in Japan) for the murder of his wife last August. One point in this case was that it took the police five months to file charges against Park. This was done to provide time to carefully check the evidence and rule out any other potential suspects, since charging someone with a crime in error is a huge taboo in Japanese society.

We’ve got great news: J-List is having a big sale on all 2017 anime, art, traditional photo, and JAV calendars, with reduced prices on all our stock. We’ve still got great offerings for you, from Re:Zero to Cardcaptor Sakura, but they’re selling out fast.

Tags: AnimeAttack on TitanconventioncrimeGundamhistoryJapanmangapoliceSailor Moonsisters

More Posts Like This

12 Trends In Japan For 2025 Blog
Your Friend in Japan

12 Trends in Japan We Saw in 2025 (Seen Through Anime)

by Peter Payne
7 days ago

2025 is winding down, making this the perfect time to look back and see what kind of year it was...

Christmas In Japan Blog Post
Your Friend in Japan

Japan and Christmas: 5 Reasons the Japanese Will Never Understand the Holiday

by Peter Payne
2 weeks ago

Merry Christmas from your friend in Japan! We hope you are having a warm and wonderful special day, wherever you...

Kantoku Artist Calendar 2026

The Top Anime Calendars You Need on Your Wall in 2026 (Inside Pages Shown)

2 weeks ago
What Ecchi Anime Powers Would You Like To Have 2

12 More Ecchi Anime Powers Every Fan Wants to Have!

4 weeks ago
J List Anime Gift Guide 2025

ANIME GIFT GUIDE 2025: Looking For the Best Anime Gifts? Use J-List’s $40 Holiday Coupon!

1 month ago
Who Are The Best Anime Stepsisters?

Why Stepsisters, Anime? The Best Anime Stepsisters, Ranked!

1 month ago
Next Post
The History of Hentai, and a New Monster Girl Anime

The History of Hentai, and a New Monster Girl Anime

Trending Today

The J List Jav Actress Ranking 2025
Your Friend in Japan

JAV Actress Ranking: Who Are The Top Stars on J-List in 2025?

5 months ago
The 10 Best Anime Characters Who Have Sex
Your Friend in Japan

The 10 Best Anime Main Characters (Who Actually Have Sex)

10 months ago
Winter 2026 Cultured Anime Cover 01
Featured

Winter 2026’s Cultured Anime and Where to Watch (Most of) Them

6 days ago
Summer 2025 Ecchi Anime Web Cover
Featured

Summer 2025 Ecchi Anime and The Streaming Services of Culture

6 months ago
The Top 10 Jav Actresses Article
Your Friend in Japan

The Top 10 JAV Actresses to Browse During J-List’s Sale!

7 months ago
Get the Newest Figures from J-List - Your Favorite Online Shop and Friend in Japan
12 Trends In Japan For 2025 Blog
Your Friend in Japan

12 Trends in Japan We Saw in 2025 (Seen Through Anime)

by Peter Payne
December 29, 2025

School Days Remastered Is Available for Preorder!

Kaiju Girl Caramelise Struggles in Love

Extreme Baseball Series Tribe Nine Announced for 2022

Crunchyroll Announces Seven New Anime Simulcasts

Rurouni Kenshin PV Reveals More Cast & Action

  • Facebook
  • Twitter
  • Discord
  • YouTube

© J-LIST. All trademarks, characters and images are property of their respective owners.

No Result
View All Result
  • Featured
  • News
  • Gallery
  • Product Reports
  • Your Friend in Japan

© J-LIST. All trademarks, characters and images are property of their respective owners.

No Result
View All Result
  • Featured
  • News
  • Gallery
  • Product Reports
  • Your Friend in Japan

© J-LIST. All trademarks, characters and images are property of their respective owners.