Join Our Newsletter
  • Visit Our Store
  • Come Write for J-List!
J-List Blog
  • Featured
  • News
  • Gallery
  • Product Reports
  • Your Friend in Japan
No Result
View All Result
J-List Blog
  • Featured
  • News
  • Gallery
  • Product Reports
  • Your Friend in Japan
No Result
View All Result
J-List Blog
No Result
View All Result

The “Moe” vs “pre-Moe” Era

Peter Payne by Peter Payne
10 years ago
in Your Friend in Japan

Do you live in the Los Angeles area? If so we hope to see you at the upcoming Anime Impulse convention Jan 14-15. J-List will be there, and I will, too!

In the history of Japanese animation there’s a big red line running right down the middle, demarking the pre- and post-moe eras. In the late 80s and early 90s, a new type of character began getting popular, with larger, more expressive eyes and personality traits designed to elicit feelings of love and protectiveness in fans, which came to be called 萌 moe (mo-eh). (The name may have come from Hotaru Tomoe, aka Sailor Saturn, though for me the first moe characters might have appeared in ZZ Gundam.) Wherever there’s discussion on the subject of moe I know there’ll be fans proclaiming their distaste for it, saying how it has “killed anime” and yearning for the days when anime had some grit and told bold stories.

Of course, anime still does. There were a mind-blowing 230 anime series, OAVs and films released in 2016, only a subset of which depended on cutesy moe imagery to drive the story, and there are still plenty of series with hard-boiled and edgy characters out there. The reason anime today feels so different from, say, the early 2000s was the bursting of the international licensing bubble in 2006. Fans today are generally not willing to drop $150 for an anime series on DVD (or $600 for the Laserdiscs, as we did back in the 80s), and even if they were the retail locations that sold anime have gone the way of painted cels. With the loss of this licensing income — $90,000 per episode of Sailor Moon per two year period at its height, I heard once — the industry had to make changes, with the result being more inward-looking series, a focus on “weaponizable” genres like imouto fetish and idols, and the current cour (12-episode) season system. How do you feel about the “moe” era?

One theme I write about a lot is how Japan is a pretty safe country, where nasty things like crime and murder are extremely rare. While no place is perfect (my in-laws’ rural liquor store has been robbed three times over the past 24 years), in general crime is not something you’ll encounter a lot of here. Yesterday police announced that they had arrested former Attack on Titan manga editor Chonhyon Park (a third-generation Korean born in Japan) for the murder of his wife last August. One point in this case was that it took the police five months to file charges against Park. This was done to provide time to carefully check the evidence and rule out any other potential suspects, since charging someone with a crime in error is a huge taboo in Japanese society.

We’ve got great news: J-List is having a big sale on all 2017 anime, art, traditional photo, and JAV calendars, with reduced prices on all our stock. We’ve still got great offerings for you, from Re:Zero to Cardcaptor Sakura, but they’re selling out fast.

Tags: AnimeAttack on TitanconventioncrimeGundamhistoryJapanmangapoliceSailor Moonsisters

More Posts Like This

The Top 15 Bath Scenes In Anime
Your Friend in Japan

The Top 15 Anime Bath Scenes Fans Will Never Forget

by Peter Payne
3 days ago

We all remember that first hot springs episode, when we watched anime characters take off their clothes and get into...

300 Years Of Castle In The Sky Laputa
Your Friend in Japan

300 Years of Laputa!? Why Ghibli’s Castle in the Sky Makes Some Fans Giggle

by Peter Payne
2 weeks ago

Today is a very special day: it's the 300th anniversary of Castle in the Sky Laputa. More accurately, it's the...

Best Ecchi Anime Blog Post V3

What Are the Top Ecchi Anime of the Fall 2026 Season? See Our Top 10 Picks!

2 weeks ago
Magical Explorer Blog Post

Magical★Explorer: What Would You Do If You Woke Up Inside a Favorite Dating Sim?

1 month ago
The History Of School Swimsuits

What Are Japanese School Swimsuits? The Fetish of “Sukumizu” in Anime

1 month ago
The History Of J List

30 Years of J-List! What I Learned Selling Anime & Hentai to the World (JList History)

1 month ago
Next Post
The History of Hentai, and a New Monster Girl Anime

The History of Hentai, and a New Monster Girl Anime

Trending Today

The J List Jav Actress Ranking 2025
Your Friend in Japan

JAV Actress Ranking: Who Are The Top Stars on J-List in 2025?

1 year ago
The Top 12 Kyonyu JAV Stars On J List In 2026 Main Image
Your Friend in Japan

The Top 11 Kyonyu JAV Actresses of 2026 (Big Breast JAV Stars)

3 months ago
The Top Rising Jav Stars In2026
Your Friend in Japan

Rising JAV Stars to Watch in 2026: New Debuts and Breakout Performers

5 months ago
The Top 10 Jav Actresses Article
Your Friend in Japan

The Top 10 JAV Actresses to Browse During J-List’s Sale!

1 year ago
Premium Nude Pose Book Blog Post
Photobooks

Want To Be a Better Artist? Check Out These Nude Pose Books Featuring Your Favorite JAV Actresses!

6 days ago
Chubby Villainess Pv1 4
News

The Final-Boss Prince Is Somehow Obsessed with the Chubby Villainess — New PV Reveals January Premiere for Romantic Isekai Anime

by Kasaix
November 11, 2026
Jlist Cover
Adult Manga Reviews [NSFW]

Eromanga Artists Go the Extra Mile in Miaku Chiru-sensei’s Allure

by Brett Michael Orr
November 10, 2026

The Ingoku Danchi Heroines Now Speak English!

Isshiki-san Wants to Know About Love — New PV Reveals Ecchi Moments in Detective Romance Anime

Booty Royale Brings a Buttload of Heated Battles This January!

The World’s Finest Assassin Takes the Hero Mission to School in January 2027

Zombie no Afureta Sekai Walks Into January 2027 Untouched

  • Facebook
  • Twitter
  • Discord
  • YouTube

© J-LIST. All trademarks, characters and images are property of their respective owners.

No Result
View All Result
  • Featured
  • News
  • Gallery
  • Product Reports
  • Your Friend in Japan

© J-LIST. All trademarks, characters and images are property of their respective owners.