Japan is nothing if not innovative when it comes to marketing products, and they’ve come up with some great ideas over the years, from showing a short commercial twice in succession (to ensure it makes an impression on viewers) to the new ads for Lotte’s “Fit’s” chewing gum, which represents the joy you get from chewing with a giant cat who picks you up and carries you to work. Japan’s penchant for making everyday objects kawaii is well known, but recently manufacturers have taken it up a notch by printing cute faces on product packaging. If you wander into the home and bath section of a store in Japan you’re likely to see dozens of products with irresistibly cute faces on the packaging, from super soft bathmats that absorb water from your feet as you get out of the bath to cleaning products that do a “guts pose” to show you how serious they are about banishing dirt from your home. If you like cute Japanese products which have cute faces on them for no reason, we’ve got some of these products in stock.
Marketing cleaning products with the power of kawaii.