Jump Magazine 40th Anniversary Canned Coffee?

Manga is the name given to Japanese comic books, although most people over the age of 35 or so will use the word to describe animation on TV as well. The word literally means “whimsical pictures” and was coined by Edo Period ukiyo-e artist Hokusai (the dude who painted the famous Red Fuji and Great Wave Off Kanagawa pictures you may have seen) to describe a book of woodblock art he’d done. Although manga can be associated with obsessive otaku culture, there really isn’t a single Japanese person who didn’t grow up with a favorite manga that they still feel nostalgia for, whether they’re an active fan now or not. On Sundays our rural liquor shop gets the new issues of the popular weekly manga magazines, a day earlier than the large chains and convenience stores, one of the few bones thrown to small retailers in Japan. I always marvel at the customers who stop by to pick up the new issue: elementary school and junior high kids, of course, but plenty of adults, including a businessman in a really nice BMW who makes small talk with me and, since we live next door to our city’s mayor by some strange coincidence, the deputy mayor of our city. This year marks the 40th anniversary of Shonen Jump, the popular manga weekly, and Japanese canned coffee maker Roots is putting on a major advertising campaign for its new coffee called “Innocent Blend” (I am not kidding), showing panels from the great Jump comics of the past, from YuYu Hakusho to Dragonball Z to Saint Seiya all the way up to Death Note. So everyone celebrate manga by, er, drinking some canned coffee, or something!

Gokuh: “After he shook hands with me, he wiped his hand off when he thought I wasn’t looking!”

L: “I hit the snooze button on my alarm clock twice this morning, and ended up being late.”

Here are some more. This is from Kimagure Orange Road, the novels for which I translated back in the day. This is from the last volume when the love trianble between Hikaru, Madoka and Kyosuke (who is a secret esper) is resolved. The ad says, “I went to make a purchasae with my ‘point card’ but it had expired…”

 

Another favorite of mine, Video Girl Ai, which is 1000% times better than the short anime they made, although the anime had Noriko Sakai to make up for it. This is Ai saying, “This guy only makes jokes that make himself look bad.” Which is very funny when read in Japanese, very funny.

 

For the Bleach fans. This says, “S- So she was really trying to break up with me!?”