Domino’s Japan x Hatsune Miku

One big trend over the past few years has been “otaku marketing,” tying product brands to anime series that fans will get excited about. Whether it’s placing Lawson’s or Family Mart convenience stores in the Evangelion and Macross Frontier movies, showing Tiger and Bunny characters drinking Pepsi Nex or the constant on-screen eating of Pizza Hut pizza in Code Geass, companies tying their products to anime is here for good. (We even posted Skal, the meme-drink from the new Nitroplus anime Robotics;Notes, which many customers had asked for.) Now Domino’s Pizza hopes to follow in Pizza Hut’s footsteps by licensing the famous virtual singing idol Hatsune Miku for their line of home-delivered pizza. In addition to cool Vocaloid-themed pizza boxes that are delivered on Miku-decorated motorcycles, there’s an iPhone app that lets you enjoy your pizza while an “augmented reality” version of Miku sings and interacts with you.(Currently the Domino’s Pizza iPhone app is experiencing some issues, perhaps due to its popularity with users in Japan. We’ll eventually be releasing instructions on users of our iTunes Japan prepaid cards can use the Hatsune Miku pizza app from outside Japan.)

Domino’s hopes to score a marketing win with Hatsune Miku.