Although Japan is famous for its extensive rail network, allowing people living in large cities like Tokyo to get by without owning a car at all, most families in less urbanized areas do own automobiles. Some of the cars sold here have names that sound extremely strange to gaijin, like the Daihatsu Move Latte I saw driving on the road the other day. Would you be caught dead in a car called Naked? What about an Every, or Sunny Bluebird, or maybe a Thanks Chariot? Or the Honda That’s — I’m not kidding, “That’s” is the name of the thing. Or maybe a Life Dunk, which I guess is supposed to make you think of the most excellent game of basketball you ever played. Although drivers perceive English to be very kakko ii (cool), it’s increasingly common for car companies to mine languages like Spanish or Italian for car names, which gives us such interesting cars as Demio (Spanish for “of mine”), the Familia S-Wagon (“family sporty wagon”) or the Spacio (“space”). One of the few names derived from a Japanese word is the Toyota Camry, which comes from kanmuri meaning “crown,” part of the company’s strange fixation with this word. Other cars in this series include the Corona (Spanish for “crown”), the Corolla (Latin for “small crown”) and their current flagship luxury model in Japan, the Crown Royal Saloon.
(This is the Honda Vamos. I just love that name.)
