Last time I mentioned the magic words that may be responsible for much of the wa or harmony that Japan is famous for. The phrase is shikata ga nai (sh-kah-tah ga NAH-ee), or in its more common form sho ga nai, which both translate as “it can’t be helped” or “I can’t do anything about that,” and its used in a wide variety of situations. Whether it’s the government quietly hinting that a European-style VAT may be in Japan’s future or Section Chief Tanaka’s flat rejection of your latest suggestion at work, the phrase allows Japanese to accept what they cannot change and shrug off stress that would otherwise build up inside them. The phrase can also be seen on our wacky T-shirt and hat for girls, “I like what I like, so get off my back!” which sums up a lot of my own life. From my idealistic American point of view, it seems that the phrase is trotted out a little too quickly when there’s some social injustice or other wrong that needs righting, be it racism or sexism or many other ism’s out there, but of course there are things that we can’t change in the world and it’s very practical of the Japanese to be open about this fact. The phrase is also used to cheer someone up after sickness, heartbreak or other sadness. We had a sho ga nai event this morning when our family cat, Mi-chan (short for “mix” since her fur is black and white), was hit by a car and killed. My daughter’s going to be devastated when she gets back from Malaysia, and I’m sure my (very Buddhist) wife will bring up the idea of migawari, or an animal dying to take bad luck away from the family.
A friend of mine is taking a big step in his life, buying a plot of land and hiring a builder to build a house on it for him. Unlike in the U.S., where you usually buy an existing house through a realtor, it’s much more common in Japan to buy land and plan your own home from scratch. The Japanese are not fans of “used” homes that someone else has already lived in, though, so if the land you’re buying happens to have an older home already on it, it’s a given that it will be torn down and replaced. Home construction is a huge business here, and when my friend was looking for a company to build his home he had many options, from large firms like Sekisui that uses baseball star Ichiro for their TV commercials to Habel House, famous for steel-framed homes that are so strong you could keep a pet elephant on the second floor. Japanese companies tend to engage in businesses that might seem a little off-target to some, and my friend could have chosen homes built by Panasonic (PanaHome), Toyota Home (they build your house in parts on the same manufacturing lines as their cars then truck the pieces in), or TBS Home, the house-building arm of the Tokyo Broadcasting Station, I kid you not. He could also have done what many Japanese families are doing and get an “import home,” basically a pre-designed kit that’s assembled in Canada or Sweden and shipped over, then put together by a local contracting company. In the end he went with a company with the charming name of Wish Home that specializes in building homes of brick. Of course, buildings made of brick are not allowed in earthquake-prone Japan, so the house itself is built so that the structure is actually supported by the internal 2×4 frame, for safety.
Although Japan is a capitalist country with a strong market economy cast in the mold of the U.S. and England, there are plenty of differences. One of the major themes of economics in Japan is that it tends to be a “supplier heaven” for companies that manufacture products and provide services, with so much power accumulated into the hands of large companies that it seems a wonder that things can function at all. In general, sellers of products benefit from stricter pricing structures and are able to capture a greater percent of the final purchase price than in any other country. At the rural liquor store my wife’s parents run, our markup for beer and tobacco is a piddling 5%, barely enough to pay the electricity in the shop, but this doesn’t matter since a shop without beer and cigarettes wouldn’t get many customers, so my parents treat them as loss leaders. Price fixing is illegal here, but there’s a whole slew of product categories such as books and CDs that are allowed to be sold at manufacturer-specified prices, which is a boon for producers wanting to create stable markets with none of that pesky competition. If you own an apartment building in Japan you’ve got it made thanks to the “key money” system that usually requires a tenant to pre-pay six months of rent when they move in, which includes “thank you money” and a deposit to the owner as well as to the agent that found the apartment for you, which by the way must be paid every two years. The funny thing about top-heavy supplier-centric economies is that they’re always changing, and just as the open field of ideas called the Internet has brought a lot of good in the U.S. and Europe, the fact that change will come to Japan too is, well, sho ga nai.
It gives us great pleasure to announce that our upcoming game, YUME MIRU KUSURI :: A Drug That Makes You Dream, has gone “golden master” and will soon be on its way to the duplicators. This is a really outstanding game set in a totally modern version of Japan in which you play a Japanese student struggling with many of the same problems that real students deal with every day. Your life is about to be turned upside down by three beautiful girls: the grown-up Mizuki who’s terrified of her own weakness, the poor transfer student Aeka, and the bizarre cat girl Nekoko. As you interact with these characters and affect each others’ lives you can find love, purpose and much more. A super game with dramatic themes, dreamy art and fascinating characters. We hope you’re preorder your copy now!
Remember that J-List carries a great for fans of JPOP, the iTunes Japan Music Cards, which are the only way to buy music from the iTMS unless you happen to have a credit card registered inside Japan. Looking for the Doraemon theme song? Want to browse the latest singles by Every Little Thing? Or browse the Japan Hip Hop scene for songs you like the sound of? It’s all very easy to do from any Mac or PC running iTunes. The cards come in 1500 and 5000 yen denominations, and are super-easy to use: just log out of your current iTunes account, select the Japan store, click the link to enter an iTMS card number, and you can set up a new account for your Japanese music. You don’t even have to muck with Japanese characters in the iTunes application, since it will work
