One of the largest and most important events on the anime calendar, AnimeJapan 2025, has come and gone in a flash, dropping surprise announcements and release dates for some of our favorite anime. With over 150,000 participants at the Tokyo Big Sight exhibition center, we wanted to dive into a vibrant subculture of the anime community and check out some of the cosplay on display at AnimeJapan.
One of the best parts of any anime event is seeing all the beautiful and talented cosplayers bring alive their favorite characters from manga, anime, and video games. Join us today on J-List as we look at some of our favorite cosplay from AnimeJapan 2025!
AnimeJapan’s Best Anime Cosplay
Starting us off today are these matching cosplays from Kakegurui — Compulsive Gambler (a show that accurately defines our spending habits whenever we see a gacha machine).
Yumeko Jabami from Kakegurui
Cosplay by @erina_dayooo2
Photo by @kk_graph_cos
Mary Saotome from Kakegurui
Cosplay by @hw_oooonna
Photo by @game_paz_wiz
Frieren: Beyond Journey’s End was one of the most popular anime shows from the Spring 2023 season, not just for its melancholy storytelling and haunting musical score but also for its excellent character designs, which have been brought to life in these cosplays. Why not rewatch the series before the second season begins airing in 2026?
Übel from Frieren: Beyond Journey’s End
Cosplay by @mmm_cosplay
Photo by @HamaPhoto2003
Fern from Frieren: Beyond Journey’s End
Cosplay and photo by @ayunochan_
Re:Zero -Starting Life in Another World- remains as popular as ever, not only because of the anime’s third season but also due to the undeniable charm of its characters, including the twins Ram and Rem and the silver-haired half-elf herself, Emilia. There were plenty of Re:Zero cosplays out and about at AnimeJapan 2025, but these particularly caught our attention.
Rem from Re:Zero -Starting Life in Another World-
Cosplay by @sayusayu39poid
Photo by @NobukichiCamera
Ram and Emilia from Re:Zero -Starting Life in Another World-
Cosplay (Ram) by @ekorin_rin
Cosplay (Emilia) by @Manami_097
Photo by @amato_makoto
Some cosplays are always popular because they’re mainstays in the anime community or iconic characters that stick with us no matter where we go. These cosplays from AnimeJapan 2025 from Death Note and Demon Slayer: Kimetsu no Yaiba are beautifully designed and portrayed by their models.
Misa Amane from Death Note
Cosplay by @chimurin333
Photo by @tomitake_photo
Mitsuri Kanroji from Demon Slayer: Kimetsu no Yaiba
Cosplay and photo by @pink_hmmm
AnimeJapan’s Best Gaming Cosplay
Some of the best character designs come from the recent wave of anime-inspired mobile gacha games, giving cosplayers a breadth of official and fan art to draw upon when putting together their costumes. (Not sure what a gacha game is? Let us explain gacha games in depth!)
Genshin Impact’s latest region of Natlan may be divisive among fans. But there’s no denying these cosplayers have done an incredible job putting together intricate outfits for AnimeJapan, especially this Varesa cosplay — who hadn’t even debuted in-game when photographers shot these photos. That’s some serious dedication, and we hope the cosplayer won their 50/50!
Varesa from Genshin Impact
Cosplay by @periwinkeil
Photo by @iroha_rm_rf
Citlali from Genshin Impact
Cosplay by @yuupon_08
Photo by @shochan0097
Keeping with the mobile game theme, the free-to-play real-time-strategy game Blue Archive retains its immense popularity fresh off its 2024 anime adaptation, Blue Archive The Animation, produced by Yostar Pictures and Candy Box. The game has prompted plenty of adorable figures and sexy cosplays, perfectly demonstrated by the cosplayers below.
Asuna from Blue Archive
Cosplay by @_SHEISU
Photo by @aisino56amamam
Rio Tsukatsuki from Blue Archive
Cosplay by @tsunacos
Photo by @markmakoto1
Even though Zenless Zone Zero is one of the newer kids on the block for waifu gacha games, Genshin Impact’s developer, miHoYo, definitely gave into their inner demons when they made ZZZ’s character designs. We’re grateful for it because AnimeJapan brought out incredible cosplays like these ones:
Jane Doe from Zenless Zone Zero
Cosplay and photo by @toxin_cosplay
Tsukishiro Yanagi from Zenless Zone Zero
Cosplay by @allie_cos
Photo by @moon_tsukky
Even More Gaming Cosplay!
Although it’s fast approaching its tenth anniversary in Japan this July, Fate/Grand Order is still going strong, supported by its dedicated fanbase and the connections to the broader Fate franchise created by TYPE-MOON. These cosplayers brought out the cute aspects of their respective characters, especially Abigail’s bear and Mash’s iconic fist pump.
Abigail Williams from Fate/Grand Order
Cosplay by @libra_hope
Photo by @soramimij
Mash Kyrielight from Fate/Grand Order
Cosplay by @tou_wota
Photo by @Mizunohin__
Let’s Chat
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Great news! J-List is having a $40-off-$200-or-more holiday coupon you can use for all in-stock items shipping from Japan! (Except calendars and Lucky Boxes.) This means you can make a big order of ecchi products for men, manga and doujinshi, JAV DVDs and Blu-rays, or hentai products and save big. Start browsing here!
