Join Our Newsletter
  • Visit Our Store
  • Come Write for J-List!
J-List Blog
Visit J-List - Your Favorite Online Shop and Friend in Japan
  • Featured
  • News
  • Gallery
  • Product Reports
  • Your Friend in Japan
No Result
View All Result
J-List Blog
  • Featured
  • News
  • Gallery
  • Product Reports
  • Your Friend in Japan
No Result
View All Result
J-List Blog
No Result
View All Result

Reasons why we hate living next to North Korea, all about the word ‘kawaii’ and a complex social concept

Peter Payne by Peter Payne
19 years ago
in Your Friend in Japan

Japan is buzzing about North Korea’s reported underground nuclear test, which took place a few hours ago. The news comes just as Prime Minister Shinzo Abe arrives in Seoul for his first meeting with South Korean President Moo-hyun to begin work on some of the problems that stand between the two countries, including Yasukuni Shrine and Takeshima, an island that both sides are claiming as theirs. As if we needed another reason to dislike living next to one of the world’s scariest nations, now we’ve got confirmed nukes within range of Tokyo, with my home prefecture right in the line of fire. Um, would any country out there be willing to trade places with Japan and live next to North Korea? We’d really appreciate it.

One Japanese concept that was quite hard for me to get down was aisatsu (AI-sa-tsoo), which means “greetings” and is quite a multifaceted idea. Before I started J-List, I worked at our local City Office as an “Officer of Inter- nationalization,” doing things like helping other gaijin who didn’t speak Japanese when they had problems or needed to use city services. The world of Japanese public employees is a very formal one, and greeting everyone with “ohayo gozaimasu” in the mornings was a strict requirement. Children are raised to greet others too, especially their teachers and upperclassmen, and this symbolic showing of respect is an important part of Japan’s “vertically oriented” social system which draws lines between seniors in a school or organization (senpai), students in the same level as you (dokyusei) and juniors/lowerclassmen (kohai). One concern that many of the parents at my son’s special elementary school have is, because the students are in the first graduating class of the school, there are no senpai for them to interact with, which some fear would handicap them socially when they get out in the real world. The word aisatsu is applied to some other situations, too, such as when you move into a new apartment and give a small towel to your neighbors as a way of introducing yourself, or the long, drawn out speeches given by the head of any organization at any formal event, like a wedding. The other day, a neighbor brought us a package of manju cakes (rice cakes with sweet beans inside, which I’ve lived in Japan long enough to love). He was about to start construction on a new house, and had brought us the gift to apologize in advance for the inconvenience and noise that the construction would cause.

One word that has fast becoming a part of English seems to be kawaii (ka-wah-EE, 可愛い written properly), the Japanese term that corresponds to the word “cute” as applied to puppies, kittens, anime characters and most Japanese girls. Grammatically, it’s an “i-adjective,” like the words oishii (delicious、 美味しい) or takai (tall, expensive、高い), meaning that it ends in a hiragana ‘i’ (い) sound. Some similar words are kirei (pretty in an elegant way; can also mean clean、奇麗) and utsukushii (beautiful、美しい), and my wife and I have long debates about whether a given actress on TV is cute, pretty or beautiful. Some examples of expressing ‘cute’:

Kawaii!
[That is] cute!
(the subject is usually omitted, it’s whatever you’ve just been talking about)

Kawaiku nai
[That is] not cute
‘i’ changes to ‘ku’ + nai for negative, used in anime a lot

Kawaiku naru
to become cute
‘ku’ functions as ‘ly’ in English, changing adjective to advert

Bonus point! Can you extrapolate how to say “not delicious” or “not expensive”
in Japanese? If so, you’ll have taken your first step into a larger world.

Tags: gaijinJapanJapanese language

More Posts Like This

9 Unusual Places To Stay In Japan
Your Friend in Japan

Visiting Japan? Here Are 9 Unique Stays in Japan You’ll Love!

by Peter Payne
3 weeks ago

I've lived in Japan for 35+ years and love finding unusual places to stay whenever I travel around. Read my...

Anime Gestures Post
Your Friend in Japan

10 Cute Anime Gestures! Do Japanese People Really Make Them, Though?

by Peter Payne
1 month ago

One of the things I love most about anime is how it brings us a little closer to the Japanese...

Conservative Japan! Six Ways The Country Is Behind The Times

Conservative Japan: 6 Ways the Country Falls Behind the Times

3 months ago
Shock! The End Of De Minimis And Anime Fans

Anime Import Rules Changing? Why the End of Duty-Free Imports Isn’t the End of Anime

3 months ago
Sukiyaki Song Blog Post

Sukiyaki Sad Song: JAL Flight 123 and The Day Kyu Sakamoto Died

4 months ago
Hiroshima After 80 Years

Hiroshima 80th Anniversary: How the Event Helped Shape Modern Anime

4 months ago
Next Post
J-List Default Featured Image

More on the concept of "senpai" including "gaijin seniority," and the cutting edge of the female pachinko market

Trending Today

The J List Jav Actress Ranking 2025
Your Friend in Japan

JAV Actress Ranking: Who Are The Top Stars on J-List in 2025?

4 months ago
The Top 10 Jav Actresses Article
Your Friend in Japan

The Top 10 JAV Actresses to Browse During J-List’s Sale!

6 months ago
Banned Anime You Can't Watch Anymore Blog Post
Your Friend in Japan

Banned Anime!? Anime You Can’t Watch Anymore in the Age of Streaming

1 week ago
Summer 2025 Ecchi Anime Web Cover
Featured

Summer 2025 Ecchi Anime and The Streaming Services of Culture

5 months ago
The 10 Best Anime Characters Who Have Sex
Your Friend in Japan

The 10 Best Anime Main Characters (Who Actually Have Sex)

9 months ago
Get the Newest Figures from J-List - Your Favorite Online Shop and Friend in Japan
J List Anime Gift Guide 2025
Your Friend in Japan

ANIME GIFT GUIDE 2025: Looking For the Best Anime Gifts? Use J-List’s $40 Holiday Coupon!

by Peter Payne
December 4, 2025

ANIME GIFT GUIDE 2025: Looking For the Best Anime Gifts? Use J-List’s $40 Holiday Coupon!

Does It Count If You Lose Your Virginity to an Android? Yes, It Does

The Kasane Minazumi 1/7 Figure Embodies Confident Shyness

Frieren: Beyond Journey’s End Season 2 Continues the Adventure

Sawaranaide Kotesashi-kun, Episode 9 — Knead Knotty Muscles in the Dark!

  • Facebook
  • Twitter
  • Discord
  • YouTube

© J-LIST. All trademarks, characters and images are property of their respective owners.

No Result
View All Result
  • Featured
  • News
  • Gallery
  • Product Reports
  • Your Friend in Japan

© J-LIST. All trademarks, characters and images are property of their respective owners.

No Result
View All Result
  • Featured
  • News
  • Gallery
  • Product Reports
  • Your Friend in Japan

© J-LIST. All trademarks, characters and images are property of their respective owners.