Tomorrow is Valentine’s Day, and all throughout Japan men are looking forward to receiving the gift of chocolate from females around them, in keeping with the local custom of women giving chocolate to men. There are two kinds of chocolate a man can receive, the most common being giri choco or “obligation chocolate,” which females might give to males they work with or to teachers or male relatives because they feel it’s expected of them. A lot of this is the result of good marketing, since virtually every convenience store in the country is decked out with decorations reminding shoppers that February 14th is around the corner. The best kind of chocolate is honmei choco, “true heart chocolate” that’s given to a loved one, and all across Japan men will be looking forward to eating hand-made chocolates, cakes or other treats from our wives, daughters or girlfriends who want to show their love and appreciation.
Incidentally, since there’s giri choco I thought I’d be cute and ask if they made ninjo choco as well. You’ve never seen such anime-like expressions of confusion on the J-List staff…
