Sometimes it can seem that the Japanese use of creative English is totally random. I mean, how can you quantify the giant sign near J-List that says “SPLUSH IS NOT ONLY THE PROBLEM OF AGE”? But there do seem to be subtle rules for what words get brought in, if you pay attention. Obviously, words for modern technology tend to get imported a lot, and you’d be hard pressed to talk about routers, servers or internet packets without using loan words. Another use of English is to capture a particular emotion, which you see with words like like skinship (スキンシップ, the feeling of a mother or father holding their baby in the bath), love-love (らぶらぶ, a mushy word for being in love) or my-home (マイホーム, a person fulfilling the dream of building their own home). One thing I’ve noticed is that “positive” words tend to get borrowed more often than negative ones, which goes hand-in-hand with the idea that English is the language for optimistic people, an opinion I’ve heard expressed here several times over the years. This positive thinking can be seen in product and company names like Cook-Do, a line of easy-to-prepare Chinese food for housewives; “I’ll,” a travel company who’s name makes you think of all the wonderful things you’ll do when you reach your destination; Power Up Coming Life, the slogan of a computer store chain; and Try, a school that sends tutors to your home to teach your children. Let’s all level up our happiness with English!
J-List now carries the popular hug pillow covers from Machi Chara and others, and we’ve posted the first great dakimakura for you, with your very own life-sized version of Choco from Chocotto Sister and Louise and Siesta from the anime Zero no Tsukaima. See them on the site now!
Remember that there’s still time to get that special wacky item delivered by Halloween, thanks to speedy yet affordable EMS shipping method. Whether you want to decorate your door with the Hello Kitty Jack-o-Lantern items we have or you’re trying to score one of those killer Anbu masks we just got back in stock, we’ll rush your order out to you. Since we’ve got the best selection of Japanese snacks outside of the Land of the Rising Sun, you can also give something really special to the kids this year!
