It’s always interesting to compare the differences between Japan and the U.S. In America, many products like Coca-Cola, Dr. Pepper, Wrigley’s gum and Tootsie Rolls have been around for over a century, some since the Civil War, and they continue to dominate in their respective categories. Japanese consumers, however, seem to favor new products when they shop, forcing manufacturers to come up with fresh ideas at a faster pace. While there are some solid Japanese standbys that never change — Kompeito, or Peko-chan Milk Candy — any visit to a Japanese conbini (convenience store) is sure you bring you into contact with a dozen or so products you’ve never seen before. The red-hot Japanese beer industry is an example of this: even in the small-town liquor store that my wife’s parents operate, I constantly see new twists on Japanese beer, like beer formulated for ladies, or beer with dietary fiber added, or beer that tries to recreate the beers brewed in the Meiji era. I’ve been told that this is because the Japanese themselves have short attention spans, and move onto the next big thing rather quickly. While it’s always nice to find a new flavor of Pretz or a new blend of green tea on store shelves, it’s also good to have a core of old favorites that never change.
