The Korean invasion of Japan is continuing, and every time I flip channels it seems I come across another Korean drama on Japanese TV, or commercials for products by K-POP stars like Kara or Girl’s Generation/SNSD (iTunes Japan links). It’s amusing to hear my wife explain why Korean dramas are better than Japanese ones — the fresher, more intense stories, with much more emotion — which sounded like me explaining my attraction to anime two decades ago. In one Korean drama we were watching together (Snow in August, if you follow K-dramas), a couple gets married then proceeds to go around the city wearing matching outfits to show off their love to everyone. This is known as “pair look” and it was all the rage in Japan during the 1980s. I thought the practice had died out completely in Japan, but yesterday I happened to see a married couple at the gym with matching shirts that proclaimed I LOVE YOU, I NEED YOU. It was so cute I thought I was going to be sick.
Koreans couples and “pair look.”