Each year the organization that publishes the Standardized Kanji Test announces the “kanji of the year,” the character that best sums up the events of the past twelve months. Previous characters have included inochi (life) in 2005 to mark the terrible young lives lost in suicides that year, tora (tiger) due to the historic Hanshin Tigers’ victory in the Japan pennant, and ikusa (war) in 2001, when the U.S. invaded Iraq. The kanji of the year for 2007 was nise (nii-SAY), meaning “fake” or “fraud,” due to the large number of food-related scandals that became news, including a famous restaurant caught labeling normal meat as high-grade Kobe beef and serving leftovers to customers, a confectionery company that sprayed water on stale slices of cake so they’d look fresh enough to sell, and Hokkaido-based “Meat Hope,” which despite its awesome name got in trouble for intentionally mis-labeling its products. So far, 2008 has been more of the same as food scandals continue. The most egregious one so far has been a company called Mikasa Foods, which bought inedible rice that had been contaminated with pesticides and seawater (it said) for use in glue production. In reality, it relabeled the rice and sold it to more than 370 companies, which used it to manufacture everything from food to sake to beer and more — bleah.
Yandere Meets Instant Noodles! Anime Marketing with Seiyuu Saori Hayami
Last week X lit up with the hashtag #早見沙織, or #HayamiSaori. Being a huge fan of anime voice actress Hayami...